The digital marketing world is constantly evolving by the minute! While most business owners are looking for new ways to improve their business and simply just to step up their game, most of them are overlooking and ignoring the essential strategies of digital marketing.
If you want to be a successful entrepreneur in 2018, it’s critical that you learn everything there is to know about marketing and make it your priority to do whatever it takes to not just keep up with the latest trends, but beat your competition with them.
It may be half way through the year, but it is never too late to start – with this article, we will be sure to help you out. Here are 6 must-do digital marketing strategies that you should really start including in your 2018 strategy.
Can’t stress enough – video marketing is on full swing, especially in the year of 2018. According to a research study, video traffic will make up 82% of consumer internet traffic by the year of 2021. And if you didn’t know by now, YouTube is the second largest search engine in the world – so you better be taking full advantage of this opportunity.
If you’re stuck on how you should utilize video marketing – “how-to” or topics related to guides for using or installing your products or services is a great way to start. If you really want to get your brand out there – a presence on YouTube is a great way to start and will really set you apart from your competitors.
You better believe it – video content has the highest engagement rates of any other content. It also brings in not only desktop users but a high percentage is used by mobile users. If you decide to utilize video, make sure it’s relevant, engaging and fits with your business goals.
2. Voice Search
As the digital world evolves, so is the way people are searching for products and services. Nowadays, people are utilizing voice search such as Amazon’s Alexa and Google’s Home Assistant to easily find what we are looking for in an instant. So when it comes to your digital marketing strategy, you must keep in mind of voice search when looking at your PPC and SEO. In order to do so, using the technique, “long tail keywords,” is the solution.
3. Long Tail Keywords
As mentioned previously, voice search is becoming very popular in today’s society, and has significantly improved the effectiveness of long tail keywords. When you use long tail keywords, it will not only put you ahead of your competition but it also allows you to focus on low-cost key phrases. Because long tail keywords use very specific words, it doesn’t generate as much traffic as generic keywords would, but it is more likely to convert because the customer knows what he/she is looking for.
When a customer knows what they want, they will be looking for key specifics such as “eye doctor in West Hollywood, LA,” or “red high heels with laces.” When you input long tail keywords in your strategy, you will notice a significant higher amount of conversions.
4. Influencer Marketing
In the past year or so, influencer marketing has really increased and even more so now and is likely to continue becoming more and more necessary in the digital marketing space. Our marketing space has quickly adapted to using social media platforms as an advertising tool.
Consumers are now turning to their favorite celebs, bloggers or Instagram stars as guidance for their daily purchases. With social media at hand, consumers can easily engage with their content and trust their opinions which makes their product recommendations more credible and effective than traditional marketing messages. Influencers are the voice of our digital space, and are seen as more relatable and personable to most consumers.
Depending on your brand and niche, target and find influencers who have a similar audience and try to get through to those who are genuinely interested in or passionate about your product or service.
5. Social Media
Influencers wouldn’t exist without the help of social media. Social media is the key tool to use in any digital marketing strategy; and from the looks of it, it is here to stay. When brands use social media as part of their campaign, the customers are four times as likely to spend significantly more with your brand as with brands who have no social media in place. Social media is a great place to also share what your brand is all about while creating real relationships with your customers. Don’t be afraid to be more personable – most customers appreciate a brand they can fully trust in the end.
6. Mobile Apps
Like most of these above, mobile apps are quickly transforming the way we read and interact online. While the majority of the world spends time on their phone rather than a desktop website – mobile apps are the way to go. Mobile applications can create a more interactive version that can provide an experience for your customers that adds value to their online experience.