Big Data has created a great hype in a society driven by industrialization, digitization, and quick results. It strengthens the need for timely discovery of primary context of website traffic and how you can apply the relevant data to your business advantage – capture, engages and connect the target audience with your brand effectively.
Don’t Go into Denial – Accept the Data Reality and Face it!
Data, in every form, is an indicator of any shortcoming or strength factor in your marketing strategy. It, also, gives a clue of successful pointers to evaluate the present scenario of your eCommerce business. Overall, it is your website data that allows you to gauge the success, find the errors and fix the problematic factors to make well-informed decisions necessary for your online business growth and development. If you lack the experience, being a pure business person, consult Austin SEO Company for professional support.
Is Organic SEO Overhyped? Is Web Traffic Quotient Enough?
Yes, it is overhyped. How come? There is no route to skyrocket the viewership of your online business instantly. But, we also lack the patience to achieve desired results. This approach of marketers towards their work leads to considering SEO as a quick fix to low web traffic.
Online business retailers may be familiar with the term ‘Google Analytics.’ However, digital marketers surely understand the nitty-gritty of this tracking tool that helps to measure the website traffic and advertising ROI. For example, if your target keyword is “property agent” but your site’s bounce rate is high, you won’t be able to rank it high in the SEPRs because visitors aren’t staying on your site.
Isn’t it an alarming situation? Indeed!
Never ignore bounce rate – It’s mandatory for the exponential growth of your online business.
Google Analytics bombards the SEO experts with a myriad of data related to site traffic as reported by Bounce Rate and Exit Rate that we often tend to ignore. And, this is one of the biggest mistakes that can break your eCommerce business to pieces.
You need to care about the number of people from your preferred demographics visiting your website. When you get right down to it, you will get;
More organic traffic = More popular site in SERPs = More profitable business
But, it is not that simple. IT seems a simple, winning formula but it does not take into account several factors that come into play as soon as a person visits or leave your website.
You need to analyze how these visitors interact with your eCommerce website that can cause considerable changes in those factors. For instance, bounce rate that can make or break your site’s conversion rate.
Bounce Rate Isn’t a Jargon!
Simply put, bounce rate is that fraction of online visitors who come to your site and perform an action (view a page, subscribed to a newsletter, or execute a single transaction, etc.) and then exit the site. It’s different from Exit Rate in which visitors have been directed to some different link; maybe after performing multiple actions on your website.
Well, if you have a substantial fraction of organic traffic of 1,000 people on your web per day, then chances are high you will neglect the 60% bounce rate.
You should! Why?
60% bounce rate means 600 out of 1000 potential consumers left your site without genuinely engaging or taking action. It reveals that you are losing a considerable number of prospective customers.
You SEO efforts may capture more website visitors, but if they are not converting, then it pertains to the fact that they are not truly engaging with your brand after examining the website content.
It’s enough to mortify an online retailer that people come to his website and leave without probing deep into products and services. Taking action is a story of the far distant land.
So, you need to show concern and take appropriate measures to troubleshoot the problem. After all, it’s killing your business, man!
Here’s what your eCommerce site’s high bounce rate indicates and that needs immediate rectification.
1st Situation: Too Much Exaggeration
You act like a comedian or a politician. They both tend to exaggerate about everything. Overstatements can backfire on the total impact of brand marketing practices. You are making high claims in your business promotional campaigns that even a commoner knows couldn’t be fulfilled. It will not take you anywhere advantageous.
Do not promise anything that you find difficulty in delivering to the right audience. Be realistic and set genuinely achievable goals. Keep the sales pitch low. Always offer what you can deliver efficiently and without panicking your target consumer base.
2nd Situation: Unsavory Website Content
Despite have an outclass copywriters to promote your business on digital platforms, people may tend to be apathetic towards your website. It’s quite an obvious conclusion when your web content fails to attract the people’s attention.
Learn about the consumers’ behavior by conducting polls, surveys or ask for the reviews, etc. Take help from your social media business pages to comprehend where the interest of your ideal audience lies and what kind of content they like to read. It will help you to develop and customize your web content as per their taste and preferences.
3rd Situation: The Dilemma of Web Design
Perhaps your web design is misleading. Means? Suppose you are offering baby products from hundreds of brands but there us search bar on the site to help the user find his preferred brand and product. He will turn to your competitor’s site ensuring seamless user experience.
The imagery could be deceptive, or links are misleading. For instance, your advertising link on your social channels isn’t directing the viewer to the right page because the targeted page link is moved or broken. You need to guarantee easy navigation and proper interlinking throughout your web pages and from marketing platforms back to the website.
4th Situation: Still Targeting Keywords
Oh! Now, that’s a bit confusing. If ‘targeting keywords’ is dead then how one can even talk about search engine rankings. Well, the modern phenomenon of using keywords to go up in the SERPs differs from the conventional norms of targeting keywords. It means the way we select and use the keywords is changed.
Earlier SEO people use the exact phrase but nowadays its far more important to match the intent – consumer intention/purpose of typing the query into search boxes. So, use the keywords people enter into the search boxes on the internet for what they are looking for because search engines find the relevant content our of billions of sites and posts. In simple words stop targeting the keywords; instead target the ‘user intent.’
Let’s Cut to the Chase:
All these situations are the reasons your website has a high bounce rate that you need to fix by all possible means to get more qualified leads. Remember, idea bounce rate is 30-40%, and in case you go below 20% it means either you have inaccurate data measurement or your site contains illegal content people feel engrossed. Don’t allow your business site’s bounce rate to exceed the average and keep the content and keywords use contemporary for business advantage.