When it comes to setting up an e-commerce store, there are various platforms available to achieve it, each one having its own pros and cons. However, Magento and WordPress are the two platforms most widely used. Both of these are SEO-friendly, customisable, user-friendly and intuitive open source CMS frameworks that help businesses incorporate e-commerce functionalities to grow their business across digital landscape. Here I am going to give you an in-depth comparison between the two so that if you are considering these options you can make the right decision. Choosing the right platform for building your e-commerce store means that you won’t have to worry about a complicated and time-consuming migration process later on. Before moving onto which platform is the best, here is a brief description of each and what they are used for.
It is a dedicated free and open-source e-commerce platform owned by eBay which means that anyone can download the software and install it on their server in order to open up an online store. It comes packed with a whole gamut of e-commerce features such as product tiers, shopping cart, product catalogue, multi-store management as well as discounts and coupons to help you create a professional web store from scratch. Creating an online store with Magento allows you to offer your customers single-page checkout screens and quick social logins. Every important thing that goes into building a great online store is included in Magento.
WordPress is a fantastic content management system that inherits thousands of themes, plug-ins and other inbuilt tools to let you create anything from the personal blog, portfolio, e-portal or an e-commerce site. It has powerful and rich features, highly customisable options that enable the users to create a website without generating a single piece of coding and intuitive user interface. WordPress offers powerful plug-ins such as WooCommerce, Easy Digital downloads and much more to help you incorporate e-commerce enabled features into the site with just a few clicks.
So, this is the difference between the two and when it comes to choosing one over the other, you need to consider the main areas of concern, time and cost and its scalability and security. Here is a comparison table between the two to help you better understand.
Security is one of the major concerns for an e-commerce site owner, this is because people make online payments and they want a safe and secure environment.
Magento – it is a dedicated e-commerce platform with lots of inbuilt features and comes out ahead in terms of security. It offers a limited collection of extensions, so you do not need to worry about insecure code or any other security loophole. You just need to be sure that the extension you are installing is reliable and developed by a professional web development company. A secure web source can help you build a strong customer base for your business.
WordPress – When it comes to security, WordPress losses all points. Being the most popular CMS platform, it is more vulnerable to hacking attacks and other security threats. In addition to this, adding too many e-commerce plug-ins could make your website even more vulnerable to security attacks. So, ensure you research thoroughly before opting for any third party plug-in as it may have insecure code that can hamper the security of your website to a larger extent. You will also need to frequently update your plug-ins, themes and other aspects of the site to keep it from hacking.
WordPress – When talking about the flexibility of these two CMS platforms, then WordPress wins the race. WordPress has an assorted range of plug-ins to help you convert a simple website into a full-fledged online store. The functionality can be extended to include the core e-commerce features such as inventory, product catalogue, event listing, management, shopping cart integration, contact forms, live chat box and a lot more to give hassle-free shopping experience to the customers. Additionally, it offers speed optimisation, social media integration, SEO, caching and backup that is why most of the SEO companies rely on this platform for building and working of the online stores.
Magento – It focuses only on e-commerce related features. Since it a core e-commerce platform, it is difficult to integrate other than e-commerce extensions. When it comes to flexibility, Magento has limitations, but its core features and out-of-the-box capabilities will help create a web store that has the potential to stand out of the crowd. Magento enables you to incorporate the most powerful extensions to enhance the functionality of the web store, organise product catalogue, provide special offers, create a responsive and mobile-friendly design and do a lot more.
When it comes to search engine optimisation both Magento and WordPress websites perform well in SERPs if they are correctly configured and optimised over time.
SEO is a complex process where many aspects of a website can help or hinder its performance from content and meta tags to loading time and security.
Having high-quality, unique content on a website can help improve its ranking in SERPs. So, Magento based website with well-described products could perform well here. In a similar way, WordPress website with few products but with a large and popular blog could also perform well. However, care needs to be given to ensure that search engines pay attention to the right pages and URLs. Whether you use Magento or WordPress, either you would need to dive into the world of SEO or hire a professional do so.
In the end, Magento and WordPress are very different platforms, built for very different purposes. So if you plan on building a site focused on selling lots of products, go with Magento but if you want to sell just a few products and want to publish a lot of content, then WordPress is a good option. You can also use both, yes you can, your online store can be powered by Magento while your blogs run on WordPress. If you are looking to integrate an online store then getting in touch with a reliable partner is essential.