Free targeted traffic is a must whether you are promoting a product, service or content. The key to making it work for you is knowing where to make the time investment for a long-term return.
If you are at the beginning of your traffic generating efforts, you may be tempted to buy targeted traffic. Don’t believe the hype. Learning how to get free targeted traffic will teach you some solid lessons in online marketing before you make the leap to paid approaches.
The Right Way To Drive Quality Free Targeted Traffic
Search for “free targeted traffic” online and you’ll be sure to find a lot of get-rich-quick schemes. It is important to know that quality targeted traffic sources are out there, and how to best leverage them. Let’s get started:
1. Social Media and Influencers
It shouldn’t be news to anyone reading this that Social Media is crucial for brand awareness. What many people don’t understand is that spamming your facebook feed won’t get you anywhere! Instead, use free tools like Simply Measured’s Reports or Klout to identify the influencers for your industry. Once identified, you can send a sample product, offer a complimentary service or pitch collaborative content in exchange for a mention or review. Get creative and keep it personal to make it a win-win proposition.
2. Google Alerts
Here’s an advanced tip not many know: Google Alerts are one of the most powerful tools to get targeted traffic. Why? If you’re not familiar with how Google Alerts work, you can set up a notification based on keywords you would like to track. So, for example, if you are interested in organic dog treats, you can set up an alert to notify you when blogs all over the world use the keywords “organic dog treats” as it happens. This means you can engage with the community on a number of levels: as part of the conversation via comments, keeping tabs on trends and questions your customers are posing real-time, and identifying business opportunities. This momentum drives traffic by establishing you as an industry leader and by building your brand’s digital footprint with links back to your site.
3. Basic Keyword Research
This seems basic, but it has to be mentioned in any “how to get targeted traffic” guide. Do your due diligence and research what keywords have the least competition and the most relevance to your website. If you commit to using these keywords on your site over time, your search ranking will improve organically. This will ultimately help your ranking for other, possibly more competitive, keywords down the line.
When Is It Time To Move From Free Targeted Traffic To Paid Targeted Traffic Sources?
Cultivating free targeted traffic is a long lead activity. It is best if you set it up with the expectation that it will take some time to organically build momentum. If you have less time to generate a large number of leads, you may want to also consider the option to buy targeted traffic.
Paid targeted traffic sources include online display ads, search engine marketing, social media banner ads, promoted posts, video ads and more. It varies from the very basic text Google ad to very sophisticated multi-channel campaigns. Which approach you take will depend on your offering, budget and target audience. The key to buying targeted traffic is to test the waters, measure your performance indicators like cost-per-click (CPC) and cost-per-impression (CPM), and then keep what is working best and find new avenues to augment that success. To continue our organic dog treats example, if you had success promoting a facebook post that promises users a free sample in exchange for their email address, you could consider a service like influenster to further build that audience. Always think of targeted traffic sources in this way – as a progression through your marketing funnel to turn cold leads to warm ones, and hot ones into conversions.
Ultimately, the right combination of free and paid targeted traffic sources will be determined by your goals and budget. Think of free targeted traffic as the foundation. You can use it as a testing ground to see where it makes the most sense to buy targeted traffic. Once you build momentum with both short and long-term strategies, you are on your way to creating meaningful targeted traffic sources that will bring you a steady stream of quality leads.