No matter the nature of your business, if you’re going to be online then you’ll be able to benefit greatly from an in-depth understanding of SEO. This is a tool that you can use to promote yourself through Google which will lead to your business being discovered by thousands more people. Unlike advertising though, SEO doesn’t have to cost the Earth and can actually offer some of the best ROI available.
If you’re smart and you know how to do it well, then just a little work on SEO can lead to results that continue to pay off for years to come. The only question then is: how do you go about learning it?
Right here, we’ve got a huge list of researches for you that you can use to master the basics of SEO and then some.
We’ll go over the basics and at the same time, point you to external sources where you can continue your education. Think of it like a free online course that pulls together all the best information designed for you to learn SEO online for free. You can go at your own pace, bookmark the pages for later or print them out even. Take your time, drink it all in and good luck!
Lesson 1: SEO Basics
Before you dive straight into the practical side of learning SEO, it makes sense to first understand what it’s all about, why it’s so important and how it works. In other words, you should get a grasp on the basics!
Here are two fantastic resources that will help you understand the basics:
Lesson 2: SEO Content Writing
Content is what makes the web go round. When you think about it, content is what you’re looking for 9/10 times when you load a website and content is probably what you’re looking for. Likewise, when you click on a link on Social Media, it’s probably because you want to read something or watch a video. Once again then… content.
Thus good SEO means writing lots of great content. That content has to be great so that people want to read it but it also needs to be written in such a way that Google understands it. This means using keywords, ‘latent semantic indexing’ and various other technical sounding techniques.
Don’t worry if that all sounds a little bit complex and daunting, you’ll learn all about it from these resources:
- Content & Search Engine Success Factors
- SEO Copywriting: How to Write Content for People and Optimize for Google
- 68 Content Tools, Trends, and Tips for B2B and B2C Brands
- The Idiot-Proof Basics of Writing SEO Page
Lesson 3: On-Page Optimization
The next lesson you need to go through is ‘On-Page Optimization’. This is another important part of SEO and it involves designing your web pages to be more ‘appealing’ to Google.
That means including the keywords you learned about in the last lesson within the meta tags of your website, as well as making sure it loads quickly and is responsive for mobile devices. There’s much more to it than that though, which is why this is such a great resource:
Another from Backlinko, this one will go through the complete anatomy of the perfectly designed web page from an SEO perspective. You can simply go through the resource and make sure that your pages contain all the same elements.
Lesson 4: Link Building
The next huge aspect of SEO that everyone needs to know is link building. This is the process of getting other sites to link to you, which gives visitors and Google’s spiders more ways to find your site. At the same time though, Google considers a link from a well-respected site almost to be a testimonial – a sign that your content must be good and worth sharing.
The following resources will show you the best techniques and practices when it comes to building links. This is important and complex, so there’s lots of them!
- Link Building: The Definitive Guide
- Beginners Guide to Link Building
- Advanced Link Building Guide
- Complete List of Link Building Strategies
- 17 Untapped Techniques
- Link Building Through Link Roundups
- The Ultimate Link Building Guide for 2016 and Beyond
Lesson 5: Advanced Guide to SEO
At this point, you’re on your way to learning SEO for free online and you know all the most basic strategies and aspects.
But there’s more to SEO. That’s why we’re graduating you to the big leagues! It’s time to learn some more advanced SEO techniques which you’ll find in this excellent piece from QuickSprout.
Lesson 6: WordPress SEO
WordPress is a CMS (Content Management System) and a blogging platform. Essentially, it an incredibly useful tool for building websites that makes it much easier to quickly put together a blog/website that looks highly professional and will make the right first impression on your visitors.
WordPress also comes with a number of plugins which have the useful benefit of automating some aspects of SEO. It’s worth installing one of these and learning about it – we recommend
Lesson 7: Social Media
Social media and SEO are not the same thing and can certainly be used independently from each other. However, the very best SEO strategies will incorporate social media and vice versa.
While SEO helps you to get to the top of Google and get discovered by new visitors looking for the kinds of services and products you provide, social media allows you to build an audience, to generate feedback, to interact with your customers and clients and generally to have a much more dynamic and flexible relationship with your audience.
Social media can also be a fantastic way to generate inbound links (through linkbait) and Google+ is actually a big ranking factor.
You can learn more from these excellent resources:
Lesson 8: SEO Experiments
As you learn SEO online for free, you’ll find a lot of sites give similar advice. As long as a website is generally up-to-date then it should be recommending adding lots of great content to your site and building a natural and diverse links profile from high-quality blogs and directories.
But you don’t want to just follow the rulebook. What makes the difference between good SEO and great SEO is the willingness to experiment and to try new strategies. Below you’ll find some exciting SEO experiments that you can learn from. You can use these more cutting edge techniques yourself, or you can just learn from the spirit of experimentation and endeavour to try new things yourself as well!
Here are some exciting experiments to look over:
Lesson 9: SEO Case Studies
Something else that can help is to look over case studies of successful SEO. Seeing how other people have made SEO work for them and then borrowing that advice for yourself is a brilliant way to improve your own skills and to see what’s possible.
In this case, we’ll be looking at some amazing studies that really show what’s possible with good SEO. One shows how someone reached the top spot on Google with their link and then went on to earn $100K from it!
- White Hat SEO Case Study: How Emil Turned On Post Into a #1 Ranking
- SEO Strategy Case Study: 963% More Organic Traffic
In fact, you’re probably so inspired that you’re just about ready to leap in and start making some money from your SEO…
Which is great, because your education is almost over!
Lesson 10: SEO Tools
Before we let you loose on the world, it makes sense to first share with you some SEO tools and resources that you can use to help you get more done. Think of SEO tools as force multipliers: that means that they can allow you to accomplish more in less time by multiplying the output from the same amount of input. In other words? More ROI!
Follow the links as usual to find more:
If you’ve been through the whole list and you’ve opened up every one of those links then
congratulations: you now have a fuller understanding of SEO than probably 90% of internet marketers. These were some of the best resources on the net and you’ve been through them all. You know how SEO works, you know each of the key strategies and you have access to all the very best tools and case studies.
Let’s just recap everything we’ve learned:
- What is SEO?
- How does it work?
- The basics of good SEO
- Content: Good SEO requires you to add lots of original content to your website that incorporates subtle use of keywords and LSI optimization. You write for the people first but making sure that it’s all ‘Google-friendly’
- Links: You should also focus efforts on building a large, varied and natural ‘links profile’. This is comprised of all the different links pointing at your website which should come from relevant and high quality websites.
- Optimization: Your site itself also needs to be optimized. This means fast load times, keywords and responsive design.
- Incorporate social media marketing as well
- Learn to use WordPress SEO by Yoast
- Read up on case studies and experiments that can give you extra tips and inspiration
- Use the best tools that help you to accomplish more in less time