Long tail keyword phrases make webmasters more money than the big keywords they think they have to rank for.
Yes, you read that right.
It might seem a little counterintuitive, but long tail keyword phrases are where the money is.
If you publish a lot of blog content that is in-depth, informative, and makes heavy use of long tail keyword phrases, you’ll slowly build a ton of traffic over time. You’ll have an increase in search traffic, you’ll generate highly qualified leads, and you’ll grow your brand. Sounds good, doesn’t it? Long tail is the way to go.
The most notable and serious Internet marketers make a lot of their money through long tail keyword searches. Publishing in-depth, long-form posts that go after very specific keyword phrases can make anyone a lot of money. Imagine doing that on a large scale. Your traffic would just grow and grow and grow. It’s just a numbers game.
What are long tail keyword phrases?
Long tail keyword phrases are three and four keyword phrases. They are more specific than the big keywords that potential customers pop into their search boxes. They are longer and more specific keyword phrases.
Why should you target long tail keyword phrases?
The more long tail keyword phrases you can rank for, the more conversions you’ll likely have. One major reason is that prospective customers who type in long tail keyword phrases are often closer to the point-of-purchase. Think about it this way. When a customer types in something very specific, they know exactly what they’re looking for. They’re not in the mood to browse. They’re in the mood to buy.
Plus, Google is rewarding sites that make pages with long tail keyword phrases. You want to fill them to the gills – but naturally. The Google Hummingbird update rewards webmasters that go after longer keyword phrases. No matter what your niche is, you can always get more organic traffic, and improve your search rankings.
Customers that use long tail keyword phrases are more likely to make a purchase
When a customer takes the time and energy to use a highly specific search phrase, they’re usually looking for exactly what they are actually going to purchase. And, if you compose a highly focused blog post, the same applies. If you can create a post that gives the searcher exactly what he’s looking for, he’ll stay on your page longer. You can also then sell him something very specific to what he’s reading about.
In nearly every case, such extremely specific searches are much more likely to convert to sales than basic generic searches that are often more in the area of research, the kind of research that consumers typically do before making a purchase decision.
Why is this good news for the online marketer and web businessman? It is easier to rank for long tail keyword phrases.
It is easier to rank for long tail keyword phrases
Even if you’re running a blog or some other content site designed to get traffic for ad sales, you’ll still find it easier to rank for a whole lot of long tail keyword phrases than you will for one or two big keywords.
Very specific pages are more relevant and helpful to your customer base
Let’s use some examples to make it clearer why you should primarily target a whole lot of long tail keyword phrases. If you’re a small business or web startup, you probably have a limited budget. You’re also probably selling to a vey small niche market. Why would you try to rank for “furniture” if you were a small mom-and-pop furniture store? You’d never come up near the top of the Google organic search results for a search for “furniture”. However, if you tried to rank for “contemporary leather daybed”, you might have a shot. The customer would also be more likely to purchase if he landed right on the page selling what he was looking for.
If you can rank your website for 10,000 long tail keyword phrases, that’s much better than ranking for 1 or 2 big keywords. After all, what’s the difference? Traffic is traffic. Traffic is money. But, more than that, targeted traffic is money. Untargeted traffic might look impressive on an analytics spreadsheet, but it might not look as good as money on an income spreadsheet.
What if you had a site where you sold band posters? You could try to rank for “posters”, but that wouldn’t do you much good. You’d get a lot of searchers that wanted other types of posters. But, if you could rank for “No Doubt Tragic Kingdom poster”, you’d have a much easier time, and you’d like sell more, too. If you could rank for every indie band, you’d be in the money. The same is true of a blog or website. Targeted traffic is money.
Another big reason to target multi-word phrases is because they are far easier to rank for than the big generic single keyword or double keyword phrases.
Say that you had a small tour bus company in Hollywood. You wouldn’t try to get ranked for “travel”, “California travel”, “Hollywood travel”, or “bus tour”. What would be the point? You wouldn’t rank for them because the competition would be too high. And, what you’re offering wouldn’t match up to those search strings. However, if you were to target “Hollywood sightseeing tour”, you might very well get ranked. Plus, you’d have a lot of bookings result from that single ranking.
The sky is the limit with long tail keyword phrases
There are dozens, hundreds, or even potentially thousands of long tail keyword phrases that you can start ranking for. You’ve just got to build the pages. You’ve got to fill them with authoritative content and the answers consumers are looking for when they type in those multi-word phrases. It’s a lot easier to build a relevant page for a specific multi-word phrase than it is to build a page or site for a big generic keyword. It’s similar to composing a college essay. You need to focus your essay down to something very specific before you ever sit down to write it.
You’ll make more money with long tail keyword phrases
Long tail keyword phrases are easy to rank for, and they make you more money. Think about it this way. Would you rather rank for one or two big keywords that get you 500 visitors a day, or would you rather rank for 500 long tail keyword phrases, half of which sent you one real customer a day?
If you do the math, you’ll see that 250 buyers are a lot better than 500 site visitors. So, targeted traffic is money. Untargeted traffic is just traffic. Ultra-specific keywords are your key to building online wealth.
Google loves long tail keyword phrases
A niche site with hundreds of pages, each devoted to very specific aspects of a niche, and each covering that sub-niche thoroughly, is very appealing in the eyes of Google. Google wants themed, niche, authority sites. They want you to create pages that use lots of long tail keyword phrases naturally. They want to rank sites that are substantial, helpful, and really get down deep into very specific topics.
Gone are the days of low word count pages with thin content and big keywords sprinkled in unnaturally. Those don’t rank anymore. Google penalizes sites that use strategies designed to game them.
Long-lasting, free, organic search traffic that won’t go away is a wonderful way to make a lot of money over a long period of time. And, it won’t go away because you’ve invested heavily in sub-niche pages that comprehensively, completely cover very specific topics and make natural use of long tail keyword phrases.
If you’re covering a specific topic completely, you’re going to naturally use lots of long tail keyword phrases. So, you might end up ranking for several long tail keyword phrases with a single page. Still, you should create several pages, because Google likes big sites. Just make sure none of your content is duplicated or rewritten in some way. Make sure every page is unique, and has a unique focus.
How to Optimize Long Tail Keywords for Webpage
Craft a compelling headline that makes natural use of the long tail keyword you’re going after. Do this for each post. Your goal will be to rank for that long tail keyword phrase. Of course, that post will probably also rank for several other long tail keyword phrases. You’ll integrate them naturally in the process of writing an in-depth, informative, and comprehensive blog post on that particular long tail keyword phrase you’re targeting.
How to Find Long Tail Keywords
There’s absolutely no substitute for doing keyword research, so you can find out which long tail keyword phrases have enough traffic to make them worth targeting.
Your goal will be to choose keyword phrases that you can easily rank in the top three positions. 60% of all organic clicks go to the top three.
Tools like Wordtracker, Wordstream, HitTail, Google Related Searches, Ubersuggest, Google Keywords Planner, Long Tail Pro and more provide more than enough keyword phrases for any Internet marketer or small businessman to make a big dent in their niche.
The benefits of long tail keyword phrases
We’ve already covered a lot of the benefits of going after long tail keyword phrases, but let’s just sum it up neatly here.
- Long tail keyword phrases are easier to rank for
- You’ve got a chance at long-term traffic if your comprehensive, thorough, long-form pages rank well for lots of long tail keyword phrases
- People can easily find the exact product they’re searching for if you build a specific page targeting it
- Targeted traffic has a higher conversion rate
- The more long tail keyword phrase-targeted pages your site ranks for, the better your site looks to Google overall
- Long tail keyword phrases are less competitive
- Your click-through rates go up when your keywords become more specific
- Long tail keyword phrases are the most popular search terms. Long tail keyword phrases account for more than 70% of searches.
Think about that last point. A site’s traffic might be made up of more than 50% long tail keyword phrase searches. You might be jealous of the sites that rank for the big generic keywords, but you can get a ton of traffic – and make a ton of money – if you rank for hundreds or even thousands of long tail keyword phrases.