There is no doubt that digital marketing has become the primary strategy for all business promotions. People spend more time on the internet than in the real world. So, it has become important than ever to target them with new strategies. Actually, it is better and effective to target potential customers online rather than print media or TV advertisements. As the technology evolves, the strategies implemented should also be changed. As an expert in the best SEO Company in Chandigarh, you must be aware of the changes occurring in search engine algorithms and customer preferences.
By the end of this year, we will witness some significant changes in digital marketing that are going to become milestones for future. Here I will discuss the evolutions in online marketing fields like social media marketing and search engine optimisation. The below points will surely help you to embrace upcoming challenges. It’s high time to reconsider your strategies, so take a look and decide which one suits you best.
Top Trends in Digital Marketing
- Mobile First Index
Smartphones are being used more than ever to access the internet so it is obvious that the sites must be mobile friendly. Google has announced that the site that doesn’t have a mobile version will lose its ranking. While starting a campaigning for any product or service, ensure that the strategies are compatible with mobile sites. Mobile first index will be the primary requirement and most of the online portals have already adopted this concept. As an SEO professional, three things must be considered i.e.
- Mobile optimized web building
- Responsive design
- Mobile optimized content
A responsive website means the one that renders well on a variety of devices and screen sizes such as tablets, PCs or Smartphones. This is only possible with the mobile-optimised web builder that detects the visitor’s device and adjusts the layout to fit precisely. The content also must be mobile-optimised that can engage the visitors for longer on your site. You need to understand the user behaviour and their preferences. Use high-quality content along with interesting images, GIFs and video links as a part of your strategy.
- Augmented Reality
This is a budding concept in the digital world and soon will occupy a major market share. The social media and e-commerce websites will be integrated with augmented reality for an enhanced user experience. AR is a technology that integrates digital transformation with user’s environment in real time. On the basis of customer’s current location, the brands can provide AR content. Apple has introduced this technology in their recently released iPhone 8 and iPhone X. Soon it will be adopted by Android and will be beneficial to both sellers as well as buyers. The key to this is, keeping yourself updated with latest evolutions in augmented reality. Your online marketing strategies must be centrally focused on AR based apps because they are going to dominate in the future.
Chatbots are going to become an integral part of marketing because they are evolving at a very high rate. All small and big businesses are already using chatbots to interact with visitors. In your next project of digital marketing, chatbots must be included because of the following reasons:-
- They are helpful in conducting effective research by providing best possible answers to any question.
- It also helps you lead management by programming a set of questions that are being frequently asked without any human effort.
- A well organised programmed is helpful in effective communication with all visitors who want answers regarding your product or service.
- Personalisation is also a great benefit of chatbot. It asks few questions from the visitor at once and records their preferences to personalise the chat in future.
- If the visitor’s engagement rises, it will also increase the probability of sale improvement.
- Artificial Intelligence
Artificial intelligence is a new concept in the digital world which all leading IT giants are trying to harness. Basically, AI is the stimulation of human intelligence processes by machines, especially computer systems. The processes include learning, reasoning and self-correction. This intelligence is being widely used in digital marketing to identify various characteristics regarding human preferences. In the nearer future, AI is going to change the whole concept of digital marketing. The concept of content writing is going to change because AI will require human to human précised content instead of a plain explanation. Some of the main benefits of artificial intelligence for SEO companies in Chandigarh are given below:-
- It can be effective in data analysis so that SEO experts can create custom content campaigning for various customers.
- Artificial intelligence will decide which kind of content can engage the viewer’s mind on the basis of their demographics.
- Chatbots and Augmented reality can only be evolved with artificial intelligence improvement.
- This kind of intelligence is capable of preventing revenue loss by identifying your reliable customers which may be targeted by competitors. One can implement logical strategies to retain their customers by understanding the reasons for shifting.
Apart from that, Artificial intelligence is also evolving the concept of voice search to a new level. It is one of the best digital marketing tools that enable the users to give voice command instead of typing.
- Live Video Streaming
This is the era of high-speed internet where most of the people can afford data plans for video surfing. Instead of focusing on written content, videos are more engaging and contains more information in less space. There are several reasons why live streaming will be an integral part of digital marketing in future which is mentioned below:-
- Social broadcasting is one of the most reliable ways to connect with audiences. Real-time interaction with a large base of customers will help in creating a long-term relationship.
- Live video streaming through social media accounts opens limitless opportunities. Interviews, talks, new releases etc. will surely improve your business exposure and it directly impacts sales.
- Broadcasting through social media platforms means you can interact with a large number of people which is not possible through venue campaigning. That is why you may consider it as a cost-effective method that can reach worldwide audiences without much investment.
Digital marketing is going to be smarter and easier in upcoming years and it will completely change the concept of traditional methods. You cannot survive in this competitive market with outdated techniques so keep yourself updated with above evolutions. All popular search engines have started rolling out new algorithms that will make internet smarter than before. The leading digital marketing agencies in Chandigarh like One Stop Blockchain & Cloud Solutions have already adopted the latest trends to serve their clients in a better way. The optimum use of artificial intelligence and high-speed internet connectivity will be the boosters of digital marketing.