Top Tips to Prepare for Mobile-first Indexing

As mobile devices explode over the digital world, the recent Google update of mobile-first indexing, as opposed to desktop indexing is quite expected. This means that web pages will be indexed based primarily on mobile outputs and not desktop devices. It is just common sense. SEO in the mobile space is the priority because that is where the users are searching from the accessibility from mobile phones far outnumbers the desktop and we need to start thinking about our websites in terms of their responsive designs towards mobile-first indexing. Here are a few helpful pointers to get you started.

Mobile-first Indexing

Mobile SEO Basics:

SEO company considering with reference to smartphones has to be carefully considered. While the capacity for mobile friendly Search Engine Optimization to boost rankings is considerable, it is fairly important to get this right. Google updates show over 200 ranking signals that allow you to supersede your competitors in terms of rankings. Within the mobile-only indexing category, this is an important consideration that can give you a considerable edge above your competitors. It is important that the mobile friendly SEO reflects the relevant data on mobile devices, as it is enabled for desktop devices, tablet devices and IPad, so that the user may reach the core information just as fast as they would on desktops. Get this right and your website will show up among the top results of every search undertaken from smartphones. This also involves investing in a responsive design for the website. A good way to analyze the strength of your website is by ensuring it passes Google’s mobile-friendly test.

Mobile Sites Efficiency:

For those whose desktop sites are more powerful than mobile sites, it is time to make some changes. With the new wave of mobile-first indexing, the mobile site should now turn into your priority since that is the one being accessed more often. Ensure that it is complete with the information that you want to provide to customers. Herein, a responsive web design is the answer that will holistically take care of your mobile and desktop site through the insurance of structured data, the accessibility of Google crawlers to the mobile site, and verifying the mobile site as an individual property in Google’s search console.

Importance of a Single Responsive Design:

A single responsive site that is both mobile and desktop friendly is always preferred over separate websites that could overlap inefficiently. Additionally, the cost and time involved in maintaining multiple sites adds to the hassle. One way or another, one of the two sites ends up being neglected with development taking precedence over the other. Integrating both websites is a wiser option that ensures that consistency is maintained and development is holistic. Cross device websites make for a more satisfying experience at the users end as well, increasing brand recognition.

Thorough Analysis of Mobile-friendliness:

It is of utmost importance to note that a user on a mobile device is very different from a user on a desktop. This is because their searches and usage of your web pages on the mobile are done in a more rushed and less attentive manner. Additionally, the screens are smaller and the connection is slower. Therefore, the efficiency of a mobile-friendly website is far more critical than a desktop site since it is easier to lose the user in the former situation. Your mobile site should be able to deliver what you want seamlessly and at a quick pace. Additionally, a high amount of focus should go into navigation being made as efficient and hassle-free as possible. The key is to give out all the information that you want to in the most concise way as possible. This can be done through the use of executive summaries, table of contents, etc. Questions need to be answered quickly and in the shortest way possible.

Flash is Not an Option:

Installing Flash on your mobile site is a direct cause for concern since it is problematic to load it on smartphones. A recent survey showed that 90% of websites with Flash that were accessed on mobiles were dismissed within the first one minute of being accessed. There are several ways to enable almost all the features that Flash offers and these can be formulated with the skill and assistance of your developer through new mark-ups and coding techniques.

The above tips are the basic coverage that you will need for a mobile-friendly website that can master the mobile-first indexing platform. With the new era of cross-device accessibility this is a task that has to be given priority. Beyond this, your developer can assist with several other ways to increase your strength in this sphere of the next phase of searches.

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