Basic Introduction To SEO
Search Engine Optimization, as the name suggests, talks about optimizing one’s website’s or blog’s ranking on the various search engines, Google being the most famous of them all. This means, that by working on one’s website, these websites can become so strong that they can very well land on the top of the SERP which is the search engine results page. In order to do so, there are a lot of tricks to be tried and tested and apart from that, a lot of rules that have been told by the search engines which need to be followed. By doing so, one’s website can top all others’ and be on the first rank.
The Essence Of SEO
The concept of Search Engine Optimization came back in the first decade of the 21st century, just when Google was growing and used to come up with updates every now and then. As soon as the concept of SEO came, many digital marketers started to go about it and started researching about it. This resulted in a lot of aggressive marketing because of which a lot of companies, be as big as Pepsi or as small as any start-up felt that using it could be extremely profitable for them and because of this the little guy, as well as the biggies, would be able to compete on a similar platform. But Google keeps on updating its algorithm, and only those who kept track and were continuously working on it became successful here.
But with coming of features such as AdWords, many people started questioning the utility of SEO because, by running Ads on AdWords, they could come on top in an instant, still that is not the case and SEO, even after all this time in an ever-changing field such as Digital marketing holds the same relevance, it is because not everyone can run their AdWords campaigns. Not just these campaigns are expensive, but also do they need to run from time to time in order to be successful, which is not everyone’s cup of tea. Here comes SEO to the rescue the little guys, who just with their hard work can reach up to their levels.
How To Do SEO ?
Now that we know what SEO actually is, let us discuss the various ways in which we can do SEO. Basically, there are two broad heads, under which SEO is divided.
- On Page SEO
- Off Page SEO
1. On Page SEO
On Page, as the name suggests talks about the various ways in which one can do the SEO while working on their own blog r website. On Page SEO starts right from measuring the quality and uniqueness of the content. In the digital world, one thing which is agreed upon by everyone is that Content is King. And to make sure that your On-Page ranking is good, one must have good, SEO friendly content on their website. Along with that, there are a lot more things to be taken care about such as the keywords that you use, about how many keywords dense your article is, what is the keyword proximity, the number of images one has attached if there is keyword in your title, the use of infographics etc. Apart from that it also depends on the hosting that you have chosen, meaning if your site loading speed is fast, your ranking would be better. Also, there are other things to see, such as the user interface and user experience.
2. Off Page SEO
Off-page, as the name suggests talks about all the work that is on the website or the blog but is done off the website. Starting right from backlink creation. be it article submission, or guest post blogging or Web 2.0, everything of this sort comes under the Category of Off Page SEO.
Both On Page and Off Page SEO are equally important in order to increase your website’s ranking. Apart from this, other pillars of Digital Marketing, Such as Social Media Optimization and Social Media Marketing can also indirectly help to get you a better ranking on our website.
SEO’s Importance In Today’s World
SEO undoubtedly is extremely important in today’s’ world, companies are paying in lakhs to those people who are good at SEO. Some of which are SEO analysts, they are those who basically analyses the website and find out where all the website needs work in order to increase its SEO. There is a whole team of SEO Analysts in huge MNCs who are paid really well. They need to have an in-depth knowledge of the various aspect of Digital Marketing and a good experience in SEO.
This is just the tip of the iceberg, there is a whole lot more about in the field of Digital Marketing.