Which Social Media is the best for marketing your Business

Social media is a whole new world in itself. But with so many options available, how do you decide which social media platform is the best for marketing your business? The permutations and combinations of your business requirements and each social media platform’s features can be many. So, selecting the best suitable for them is an overwhelming task.

But, why use social media for your business at all?

Social media has become an important part of every business’s marketing and customer service strategies. In fact, online adults aged 18-34 are most likely to follow a brand via social networking. When you know your target audience is online, you must make them your presence felt.

Choosing the best social platform can be difficult because not every platform is suitable for every business. But then again, you can start with the most popular and most widely used platforms. Before determining which platform is the best suitable for your business, ask yourself these questions;

  1. What is my business into? Is it B2B or B2C?
  2. Who is my target audience? Which platform do they use the most?
  3. What is the goal I want to achieve?
  4. Is it generating leads, building brand awareness or advertising?

When you have answers to these questions, you’ll have more clarity about which platform is the best for your business. Without this clarification, your efforts would just be shots in the dark.

Which Social Media is the best for marketing your Business

Let’s see in detail about how can you choose the best social media platform/s for your business;

What is my business into? Is it B2B or B2C?

Generally, in B2B model, your goal is to generate interest and gather leads while in B2C model, you want to increase sales and build brand awareness. In B2B, your target audience is not going to make an instant purchase from the social platform while in B2C, the chances of purchase are more.

How many times have you seen a product on a Facebook page and headed directly to the website for making a purchase? Such products are targeted to end users and not the businesses because the purchase quantity of businesses is much higher. They don’t make an instant purchase. So, target the businesses by creating various content, and keeping them engaged on the best suitable social platforms.

Who is my target audience? Which platform do they use the most?

Without target audience in mind, you will end up spending money and time on the wrong audience and getting no fruitful results. Many-a-times, we come across an ad which is not relevant to us or our interests. This shows bad targeting.

Also, it is important to know where your audience spends most of their times. The main point of using social media for your business is to stay connected with your target audience. So, it’s not wise to be on a platform where your audience doesn’t operate.

You can know where your audience is hanging out online in many ways. But the most convenient method is through the social media sites themselves. Many platforms like Facebook, LinkedIn, Instagram, etc. now allow you to target the customized audience for your ads. This has made it easier to reach the right people.

What is the goal I want to achieve? Is it generating leads, building brand awareness or advertising?

Every social media platform has its own USP. When you align your business goal with a platform’s features, you get a clear idea of what you can do with that platform. Your goal will not only help you in determining the platforms to use but also in targeting the audience, creating relevant content and much more.

Here’s what you can do with social media:

  1. Reach out to a new and right audience
  2. Increase brand awareness and improving brand image
  3. Learn about your audience’s preferences, choices, complaints, etc.
  4. Generate leads via ads or lead magnets and boosting sales
  5. Creating the unique type of content for each social media

There are social media platforms for everything and everyone. Though there are many platforms available, don’t be present on every one of them. Choose two or three platforms that suit your business the best.

The major social platforms, based on the highest monthly active users include Facebook, YouTube, Twitter, Instagram, LinkedIn, and Pinterest. All these platforms require distinct types of content. While LinkedIn is focused on the B2B market, Facebook is more personal. Pinterest is built around photos while Instagram is a photo and video-sharing platform.

The type of content you can create is based on your industry, your brand, your target audience, and of course, the social media platform. The types of content include blog posts, infographics, videos, webinars, e-books, case studies, images, podcasts, etc.

Examine the type of content you create and what each platform asks for. It’s imperative that the following contents are in sync:

  1. The content you already create
  2. The content suitable for a social media platform
  3. The content that works best for your brand

Social media is all about communication. If you know how what and when of this communication, social media can work wonders for you. Yes, social media will work for you and not the vice versa. How do you ask? By learning the art of storytelling!

Insights into the top social media platforms for business

Social Media Marketing

When you know the details about the top social media platforms, you can make better decisions. The right platform can give you a better ROI and save you time and money. Here are some insights into the top social media platform’s features, statistics and the best suitable types of content:

Facebook:

This is the world’s largest social media platform brags with over 2 billion monthly active users. So, being present on Facebook is not an option but a necessity. In fact, Facebook is said to be the next Google. Facebook connects people, brands, and businesses. It is also a growing digital advertising platform.

Why Facebook?

  1. Wide reach globally
  2. Good for lead generation
  3. Live streaming capability
  4. The highly targeted audience for advertising
  5. Easy integration with e-commerce portals
  6. 360 degree photos or videos

Facebook Likes

Interesting stats:

  1. Over 1 billion daily active users
  2. One-third (32%) of Facebook users engage with brands regularly
  3. Available in 70+ languages
  4. 53% female and 47% male users
  5. Over 8 billion average daily video views
  6. Best suitable content types:
  7. Long form written content and images
  8. Facebook hosted video
  9. Live streaming

Twitter:

Twitter is best used for the trending topics and news and sharing short updates – in 280 or fewer characters. Also, if you are facing any issue with any product, tweet it to the company and you can expect a quick response. Thus, if your business has a greater customer service element, choose this platform because you can create more user engagement using Twitter.

Why Twitter?

  1. Engage on trending topics, news, and events
  2. Great for real-time customer service
  3. Run ads (though costlier than other platforms)
  4. Live to stream

Interesting stats:

  1. Over 330 million monthly active users globally and support 40 languages
  2. 36% of internet users aged 18 to 29 use Twitter
  3. 85% of SMBs use Twitter for customer service
  4. 74% of Twitter users follow small businesses to get product updates
  5. Best suitable content types:
  6. Short posts or tweets within 280 characters
  7. how to articles, listicles, and quotations
  8. Tweets with images, video or trending hashtags

LinkedIn:

LinkedIn is a professional social network and #1 social media for B2B business marketing. This platform differs in its demographics as more users are between the ages of 30 to 49 than those under 30.

Why LinkedIn?

  1.  Effective for lead generation, brand building, and product launches
  2. Used for both pre-sale and post-sale stage of the buying cycle
  3. A more professional setting for your business
  4. Create both personal and company pages for greater brand awareness
  5. Share and promote ads, content and job vacancies

Interesting stats:

  1. Over 500 million members in 200 countries
  2. 106 million monthly active users
  3. Over 3 million company accounts
  4. 1 million+ members have published content on LinkedIn Pulse
  5. Best suitable content types:
  6. Publish long-form content on LinkedIn Pulse
  7. Post images, videos, posts in the newsfeed
  8. Join professional groups

Instagram:

Earlier, Instagram was about beautiful images only. But now, with added features of video, stories, direct messaging and a separate business profile for businesses, Instagram is a whole package. Build a business profile to get benefits of running ads and getting in-depth analysis of each post and story.

Why Instagram?

  1. Showcase your products in a visually appealing way
  2. Use Stories feature for brand building
  3. Run promotions
  4. Direct messaging
  5. Sync with your Facebook page
  6.  Follow hashtags

Interesting stats:

  1. Around 95 million photos uploaded each day
  2. 90 percent of Instagram users are younger than 35
  3. 70% of branded hashtags
  4. 49% female and 51% male users
  5. Best suitable content types:
  6. High-quality images and videos
  7. Stories with filters, stickers, and GIF
  8. Use Stories for Live streaming, stop motion, boomerang, and more
  9. Stories highlights for saved Stories

YouTube:

Today, YouTube is the second biggest search engine in the world behind Google. Every minute, more than 300 hours of video is uploaded to YouTube. This tells you about its reach and traffic. YouTube continues to dominate among visual-centric social networks.

Why YouTube?

  1. Set up and customize your business channel
  2. Promote your videos by targeting customers
  3. Collaborate with other YouTube channels
  4. All content is searchable via YouTube and Google
  5. Monetize your videos

Interesting stats:

  1. 6 out of 10 people prefer online video platforms to live TV
  2. Available in 76 different languages and over 88 countries
  3. Over 30 million visitors per day
  4. 5 billion videos are watched every single day
  5. The most viewed brand videos are on average 31–60 seconds long
  6. Best suitable content types:
  7. High-quality videos
  8. Video client testimonials

Pinterest:

Pinterest is a digital bulletin board. Be it for modeling or wedding, interior designing or crafts, Pinterest has an ocean of content (images). If you are offering a visual product or service like event planning, interior designing, art, and craft, etc., this is where you will find your audience. This platform internet’s one of the most important shopping platforms. Naturally, it is dominated by women!

Why Pinterest?

  1. Link to your Facebook and Twitter accounts
  2. Create different pinboards according to your products or services
  3. Free marketing from your fans
  4. Host photo contests

Interesting stats:

  1. 45% of all women online are Pinterest users
  2. 2 million people post pins every day
  3. 85% of all Pinterest searches happen on mobile
  4. Over 1 million businesses are using Pinterest
  5. 93% of Pinners use Pinterest to plan purchases
  6. Best suitable content types:
  7. High-quality images and videos
  8. Slideshows via SlideShare
  9. Audio via SoundCloud

Final Thought on Choosing a Social Media for Marketing Your Business

These were just the top social media platforms. There are many more such platforms which are not so famous but might prove to be of an immense value for your business. What determines your success on social media are your goal, your industry, your target audience and your brand. While every platform has its own features and functions, you can always mix-n-match and do what suits your business the best. There is no one platform for all.

While the world, including businesses, are going online, make sure that you don’t miss out this chance of flourishing your business via social media. If used right, social media can be an important asset for your business marketing. Understanding the importance of social media and a strategic way of using them is of utmost priority for businesses.

Remember to keep testing, analyzing and experimenting. It is always about remaining true to your brand values and customers, authentic and of course, socially active.

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